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Explains how to retain and develop new accounts, performance monitoring, key account objectives, territory management, and paperwork handling.

Produktbeschreibung
Explains how to retain and develop new accounts, performance monitoring, key account objectives, territory management, and paperwork handling.
Autorenporträt
Peter Green formed his own sales and management development consultancy in 1989. Previously, he had worked for J Bibby and the Hallmark Cards Group in sales, training and development, personnel and marketing services, up to European management and director level. One of the first Chartered Marketers, he is past Chairman of the Sales Training Association, a member of the Institute of Management, a Fellow of the Institute of Personnel and Development and an Investors in People adviser.