Sales Management in an Equipment Dealership - Keen, George M
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Conquer Your Equipment Dealership's Sales with Powerful Strategies! "Sales Management in an Equipment Dealership" equips you with the tools and knowledge to build a high-performing sales team and maximize profits. This comprehensive guide dives deep into crucial sales management techniques specifically tailored for the equipment dealership environment. Master the Art of Market Segmentation: Learn how to identify your ideal customers and tailor sales strategies to their unique needs. Forge Unbreakable Customer Relationships: Discover proven methods to boost customer satisfaction and cultivate…mehr

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Produktbeschreibung
Conquer Your Equipment Dealership's Sales with Powerful Strategies! "Sales Management in an Equipment Dealership" equips you with the tools and knowledge to build a high-performing sales team and maximize profits. This comprehensive guide dives deep into crucial sales management techniques specifically tailored for the equipment dealership environment. Master the Art of Market Segmentation: Learn how to identify your ideal customers and tailor sales strategies to their unique needs. Forge Unbreakable Customer Relationships: Discover proven methods to boost customer satisfaction and cultivate long-term loyalty. Build a Winning Sales Force: Explore effective recruitment and training techniques to assemble a team of top-performing salespeople. Harness the Power of CRM: Implement Customer Relationship Management systems to streamline communication and boost sales efficiency. Cultivate a Thriving Sales Culture: Foster a positive and results-oriented environment that motivates your team to achieve peak performance. "Sales Management in an Equipment Dealership" is your one-stop shop for taking your dealership's sales to the next level. Whether you're a seasoned sales manager or just starting out, this book provides the practical guidance you need to succeed.
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Autorenporträt
George Keen is a principal consultant and a recognized authority in operational excellence and strategic execution across the construction, materials handling, and agricultural equipment industries. His career is distinguished by an unwavering dedication to operational enhancements, training initiatives, and strategic development, making him an invaluable asset to businesses striving for the pinnacle of industry leadership.At the heart of George's expertise lies a focus on optimizing equipment sales, account management, and the operational dynamics of service, parts, and rental divisions. George is adept at devising performance management systems, compensation structures, incentive programs, and strategies for enhancing productivity and business turnaround.George's foray into consultancy is underpinned by a rich tapestry of experience that spans managing five retail hardware stores and dedicating a decade to software development within the lift truck sector. A pioneer in marrying technology with business operations, he played a pivotal role in the early adoption of computer systems for accounting and financial management during the digital transformation era of the 1960s and 1970s.His tenure as a consultant is marked by a forward-thinking approach to training and development, particularly through the deployment of internet-based training programs. These initiatives have disseminated industry knowledge and trends and significantly elevated employee performance and operational efficiency across North America, Europe, and Latin America.George's practical insights also stem from his tenures in a John Deere Agricultural dealership and a Caterpillar forklift dealership, which gave him a holistic understanding of dealership operations and customer service excellence.In response to the evolving industry landscape, particularly the challenges posed by the pandemic, George launched Wise Wolf Consulting, LLC. This venture is a testament to his commitment to supporting equipment dealers in achieving operational excellence, adaptability, and sustained growth, which are crucial in these times.George Keen's legacy is one of innovation, leadership, and an unrelenting pursuit of excellence, dedicated to propelling the equipment industry forward through his comprehensive expertise and visionary perspective.Testimonials from esteemed colleagues and clients underscore George's profound impact on individuals and businesses alike. Known for his resourcefulness, innovative thinking, and unparalleled service orientation, George possesses a unique insight into industry dynamics and culture. His mentorship and ethical standards have shaped careers, driven client success, and solidified his status as a trusted business partner and friend.