Pradip Mallik

Broschiertes Buch

Sales Management

Beschreibung

Sales Management is a composite textbook designed to meet the requirements of management students specializing in Marketing.

Autor

Dr. Pradip Mallik, currently a Reader at Centre for Management Studies, Burdwan University, has a vast experience of more than 20 years in academics. A Gold Medallist in MBA (Marketing), he also served as Head of the Department of Business Administration at Burdwan University during 2001-03. He has contributed many research articles in reputed journals.

Produktdetails

• Verlag: Oxford University Press
• Seitenzahl: 544
• Erscheinungstermin: 3. September 2012
• Englisch
• Abmessung: 241mm x 184mm x 27mm
• Gewicht: 750g
• ISBN-13: 9780198072027
• ISBN-10: 0198072023
• Artikelnr.: 36077335