Kenneth Le Meunier-FitzHugh (UK University of East Anglia), Kieran Sheahan (Ireland Technological University Dublin)

Sales Management

A Research Overview

• Gebundenes Buch

Produktbeschreibung

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.

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Produktdetails

• State of the Art in Business Research
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 106
• Erscheinungstermin: 2. Juni 2023
• Englisch
• Abmessung: 222mm x 145mm x 10mm
• Gewicht: 246g
• ISBN-13: 9781032003825
• ISBN-10: 1032003820
• Artikelnr.: 67824943

Autorenporträt

Kenneth Le Meunier-FitzHugh is an Associate Professor in Marketing at the University of East Anglia, UK. Kieran Sheahan is a Lecturer at Technological University, Dublin, Ireland.

Inhaltsangabe

1 Challenges and Changes in Sales 2 Relationship Selling and Value in Sales
Interactions 3 Interactions Between Sales and Marketing and The Customer
Journey 4 Sales Leadership and Customer Relationship Management (CRM) 5 The
Future of Selling in a Virtual and Artificial Intelligence World