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Thoroughly updated to reflect new business challenges, opportunities, and Salesforce.com capabilities, this book brings together all the best practices, knowledge, and techniques you need to drive maximum business value from your Salesforce.com investment. Drawing on their personal experience with 100+ Salesforce.com deployments, the authors reveal how to overcome the obstacles to success with Salesforce.com, accelerate user adoption, achieve superior operational results.
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Comprehensive, relentlessly business-focused, and logically organized, Salesforce.com® Secrets of Success, Second Edition includes extensive brand-new coverage that addresses major new Salesforce.com products and features, and fully reflects all that’s been learned about making Salesforce.com work in real businesses. New areas of coverage include:¿
Using Salesforce.com cloud services to reduce costs, accelerate time to revenue, and enhance business agility
Systematically using Salesforce.com to maximize customer lifetime value
Collaborating more effectively through Salesforce.com Chatter
Establishing realistic metrics, for both the "hard numbers" on productivity and profits as well as the “soft number” metrics for Social CRM and efficiency
Establishing realistic “soft number” metrics for Social CRM, including Customer problems solved per period, Reduced TTR, Customer Loyalty, Marketing Affinity, and Email traffic reduction
Up-to-date coverage of must-have optional AppExchange packages
Updated online bonus worksheets, templates, checklists, and other resources
Salesforce.com Secrets of Success will guide you through every phase of implementation to help you deliver on the promise of Salesforce.com. There are specific chapters dedicated to each department that touches the system, including sales, marketing, customer service, finance, legal, and IT. This is information you’d otherwise have to pay consultants $300/hour to get...information you won’t find in any other book!
Product Description
New Tools and Best Practices for Driving More Sales and Profits with Salesforce.com
From Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Salesforce.com® Secrets of Success, Second Edition, is the one guide that will help you transform these opportunities into profit.
Drawing on his personal experience with more than a hundred deployments, David Taber guides you through every aspect of Salesforce.com planning, implementation, and management. Building on a first edition that earned rave reviews, Taber focuses on the most valuable innovations in Salesforce.com’s most recent releases.
Reflecting all that’s been learned about making Salesforce.com work, Taber offers results-focused best practices for sales, marketing, customer service, finance, legal, IT, and beyond. You’ll find indispensable new insights into accelerating user adoption, achieving stronger operational results, and overcoming today’s key obstacles to maximizing the value of Salesforce.com.
New coverage in this revised edition includes
Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value
New Tools and Best Practices for Driving More Sales and Profits with Salesforce.com
From Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Salesforce.com® Secrets of Success, Second Edition, is the one guide that will help you transform these opportunities into profit.
Drawing on his personal experience with more than a hundred deployments, David Taber guides you through every aspect of Salesforce.com planning, implementation, and management. Building on a first edition that earned rave reviews, Taber focuses on the most valuable innovations in Salesforce.com's most recent releases.
Reflecting all that's been learned about making Salesforce.com work, Taber offers results-focused best practices for sales, marketing, customer service, finance, legal, IT, and beyond. You'll find indispensable new insights into accelerating user adoption, achieving stronger operational results, and overcoming today's key obstacles to maximizing the value of Salesforce.com.
New coverage in this revised edition includes
Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value Leveraging tablets and smartphones to build your CRM strategy Identifying prospects and delighting customers through Salesforce.com's Social CRM capabilities Promoting more effective internal and external collaboration with Chatter Identifying best practices for going "all Cloud"-and managing the attendant risks Establishing realistic "hard" and "soft" metrics for everything from productivity and profitability to social CRM performance Discovering today's most valuable third-party AppExchange products
Together with its companion website (SFDC-secrets.com), this new edition offers updated questionnaires, worksheets, templates, checklists, and other resources for every executive, team member, developer, and stakeholder.
¿
Comprehensive, relentlessly business-focused, and logically organized, Salesforce.com® Secrets of Success, Second Edition includes extensive brand-new coverage that addresses major new Salesforce.com products and features, and fully reflects all that’s been learned about making Salesforce.com work in real businesses. New areas of coverage include:¿
Using Salesforce.com cloud services to reduce costs, accelerate time to revenue, and enhance business agility
Systematically using Salesforce.com to maximize customer lifetime value
Collaborating more effectively through Salesforce.com Chatter
Establishing realistic metrics, for both the "hard numbers" on productivity and profits as well as the “soft number” metrics for Social CRM and efficiency
Establishing realistic “soft number” metrics for Social CRM, including Customer problems solved per period, Reduced TTR, Customer Loyalty, Marketing Affinity, and Email traffic reduction
Up-to-date coverage of must-have optional AppExchange packages
Updated online bonus worksheets, templates, checklists, and other resources
Salesforce.com Secrets of Success will guide you through every phase of implementation to help you deliver on the promise of Salesforce.com. There are specific chapters dedicated to each department that touches the system, including sales, marketing, customer service, finance, legal, and IT. This is information you’d otherwise have to pay consultants $300/hour to get...information you won’t find in any other book!
Product Description
New Tools and Best Practices for Driving More Sales and Profits with Salesforce.com
From Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Salesforce.com® Secrets of Success, Second Edition, is the one guide that will help you transform these opportunities into profit.
Drawing on his personal experience with more than a hundred deployments, David Taber guides you through every aspect of Salesforce.com planning, implementation, and management. Building on a first edition that earned rave reviews, Taber focuses on the most valuable innovations in Salesforce.com’s most recent releases.
Reflecting all that’s been learned about making Salesforce.com work, Taber offers results-focused best practices for sales, marketing, customer service, finance, legal, IT, and beyond. You’ll find indispensable new insights into accelerating user adoption, achieving stronger operational results, and overcoming today’s key obstacles to maximizing the value of Salesforce.com.
New coverage in this revised edition includes
Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value
New Tools and Best Practices for Driving More Sales and Profits with Salesforce.com
From Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Salesforce.com® Secrets of Success, Second Edition, is the one guide that will help you transform these opportunities into profit.
Drawing on his personal experience with more than a hundred deployments, David Taber guides you through every aspect of Salesforce.com planning, implementation, and management. Building on a first edition that earned rave reviews, Taber focuses on the most valuable innovations in Salesforce.com's most recent releases.
Reflecting all that's been learned about making Salesforce.com work, Taber offers results-focused best practices for sales, marketing, customer service, finance, legal, IT, and beyond. You'll find indispensable new insights into accelerating user adoption, achieving stronger operational results, and overcoming today's key obstacles to maximizing the value of Salesforce.com.
New coverage in this revised edition includes
Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value Leveraging tablets and smartphones to build your CRM strategy Identifying prospects and delighting customers through Salesforce.com's Social CRM capabilities Promoting more effective internal and external collaboration with Chatter Identifying best practices for going "all Cloud"-and managing the attendant risks Establishing realistic "hard" and "soft" metrics for everything from productivity and profitability to social CRM performance Discovering today's most valuable third-party AppExchange products
Together with its companion website (SFDC-secrets.com), this new edition offers updated questionnaires, worksheets, templates, checklists, and other resources for every executive, team member, developer, and stakeholder.