Sanjjeev K. Singh, Sven Feurer, Marcus Ruebsam

SAP Hybris

Commerce, Marketing, Sales, Service, and Revenue with SAP

• Gebundenes Buch

Produktbeschreibung

Looking to get the big picture on SAP Hybris? Want to learn what's available-on premise and in the cloud-and how it fits into your CRM landscape? With this guide, you'll begin by understanding the functionality of the five main SAP Hybris solutions: sales, service, commerce, marketing, and billing. Then explore reporting and mobility options and see how each product integrates with existing SAP solutions. Connect better with your customers!

Produktdetails

• SAP Press
• Verlag: Rheinwerk Verlag / SAP PRESS
• Artikelnr. des Verlages: 459/21538
• Seitenzahl: 329
• Erscheinungstermin: 29. Juni 2017
• Englisch
• Abmessung: 236mm x 182mm x 25mm
• Gewicht: 777g
• ISBN-13: 9781493215386
• ISBN-10: 1493215388
• Artikelnr.: 47459234

Inhaltsangabe

... Foreword ... 13

... Preface ... 17

... Who This Book Is For ... 17

... How This Book Is Organized ... 18

... Acknowledgments ... 20

... Conclusion ... 20

1 ... SAP Hybris at a Glance ... 21

1.1 ... Digital Transformation and Customer Experiences ... 21

1.2 ... SAP Hybris Portfolio and Solutions ... 25

1.3 ... Deployment Options ... 30

1.4 ... Front Office versus Back Office ... 33

1.5 ... Microservices Architecture and SAP Hybris as a Service ... 35

1.6 ... Summary ... 36

2 ... Sales ... 37

2.1 ... Strategy for Sales with SAP Hybris ... 38

2.2 ... SAP Hybris Sales Cloud ... 40

2.3 ... Mobile Sales Scenarios ... 79

2.4 ... Reporting and Analytics ... 82

2.5 ... Integrating with Other SAP Hybris Front-Office Solutions ... 85

2.6 ... Integrating with SAP S/4HANA and SAP ERP ... 87

2.7 ... Integrating with SAP Customer Relationship Management ... 89

2.8 ... Summary ... 91

3 ... Service ... 93

3.1 ... Strategy for Service with SAP Hybris ... 94

3.2 ... SAP Hybris Service Engagement Center ... 99

3.3 ... SAP Hybris Cloud for Customer ... 109

3.4 ... Reporting and Analytics ... 128

3.5 ... Integrating with Other SAP Hybris Front-Office Solutions ... 131

3.6 ... Integrating with SAP S/4HANA and SAP ERP ... 133

3.7 ... Integrating with SAP Customer Relationship Management ... 134

3.8 ... Summary ... 134

4 ... Commerce ... 135

4.1 ... Strategy for Commerce with SAP Hybris ... 135

4.2 ... SAP Hybris Commerce Cloud ... 136

4.3 ... Integrating with Other SAP Hybris Front-Office Solutions ... 179

4.4 ... Integrating with SAP S/4HANA and SAP ERP ... 182

4.5 ... Integrating with SAP Customer Relationship Management ... 184

4.6 ... Summary ... 185

5 ... Marketing ... 187

5.1 ... Strategy for SAP Hybris Marketing ... 188

5.2 ... SAP Hybris Marketing Cloud ... 190

5.3 ... Integrating with Other SAP Hybris Front-Office Solutions ... 224

5.4 ... Integrating with SAP S/4HANA and SAP ERP ... 228

5.5 ... Integrating with SAP Customer Relationship Management ... 229

5.6 ... Summary ... 230

6 ... Revenue ... 231

6.1 ... Strategy for Revenue and Billing with SAP Hybris ... 232

6.2 ... SAP Hybris Billing ... 234

6.3 ... SAP Hybris Revenue Cloud ... 258

6.4 ... Integrating with Other SAP Hybris Front-Office Solutions ... 264

6.5 ... Integrating with SAP S/4HANA and SAP ERP ... 267

6.6 ... Integrating with SAP Customer Relationship Management ... 270

6.7 ... Summary ... 272

7 ... Microservices and SAP Hybris as a Service ... 273

7.1 ... Microservices Architecture ... 274

7.2 ... SAP Hybris as a Service ... 281

7.3 ... Summary ... 297

8 ... First Steps to SAP Hybris ... 299

8.1 ... Evaluating your Operations ... 300

8.2 ... Comparing Deployment Options ... 304

8.3 ... Choosing a Target Architecture ... 307

8.4 ... Applying Implementation Best Practices ... 313

8.5 ... Summary ... 320

... Appendices ... 321

... The Authors ... 321

... Index ... 323