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Based on recent advances in cognitive sciences, this book introduces a model for the innovation process, helping inventors, investors, and entrepreneurs to understand the nature and timing of opportunities and risks on the path to success. The authors apply systems thinking to discover real-life challenges, and provide tools for turning these challenges into opportunities for practical, scalable innovation. Using illustrative case studies, they analyze several landmark innovations in detail, revealing surprising and essential elements common to all of them.

Produktbeschreibung
Based on recent advances in cognitive sciences, this book introduces a model for the innovation process, helping inventors, investors, and entrepreneurs to understand the nature and timing of opportunities and risks on the path to success. The authors apply systems thinking to discover real-life challenges, and provide tools for turning these challenges into opportunities for practical, scalable innovation. Using illustrative case studies, they analyze several landmark innovations in detail, revealing surprising and essential elements common to all of them.
Autorenporträt
Eugene Shteyn teaches Principles of Invention and Innovation, The Greatest Innovations of Silicon Valley, The Patent Paradox, and Model-based Invention and Innovation at the Stanford University Continuing Studies Program. His innovation work, first as a principal scientist at Philips Research, then as a director of IP licensing at Hewlett-Packard, is embodied in high-tech products and represented in industry standards such as DVD, UPnP, and DLNA. Eugene holds 28 US patents and is a named inventor on more than 50 patents pending. He also founded Invention Spring, LLC, an invention development and innovation management consulting company whose clients include Fortune 500 companies (Apple, IBM, Roche) as well as many Silicon Valley startups.Max Shtein is an associate professor at the University of Michigan, Ann Arbor, in materials science and engineering, chemical engineering, applied physics, as well as art and design. He teaches courses that include quantum mechanics, solid state physics, engineering and multi-disciplinary design, organic electronics, and most recently courses on emerging technology, creativity, and innovation. He also directs a research group working on flexible electronics and energy conversion in novel materials. Shtein's work and patents are used in the development of organic electronic devices (OLEDs, solar cells, transistors). His professional awards include the Materials Research Society Graduate Student Gold Medal Award, the Newport Award for Excellence and Leadership in Photonics and Optoelectronics, the Presidential Early Career Award for Scientists and Engineers, the Holt Award for Excellence in Teaching, the College of Engineering Vulcans Prize for Excellence in Education, and the Materials Science and Engineering Department Achievement Award.