Sendhil Mullainathan ist Professor für Ökonomie an der Harvard University. Er ist unter anderem auf das Gebiet der Behavioral Economics spezialisiert. Ein Schwerpunkt seiner Arbeit ist die psychologische Beeinflussung von menschlichen Verhaltensweisen, um die Armut in Entwicklungsländern zu reduzieren.
Inhaltsangabe
Introduction 1 Part One: The Scarcity Mindset 1. Focusing and Tunneling 19 2. The Bandwidth Tax 39 Part Two: Scarcity Creates Scarcity 3. Packing and Slack 69 4. Expertise 87 5. Borrowing and Myopia 105 6. The Scarcity Trap 123 7. Poverty 147 Part Three: Designing for Scarcity 8. Improving the Lives of the Poor 167 9. Managing Scarcity in Organizations 183 10. Scarcity in Everyday Life 205 Conclusion 227 Notes 235 Acknowledgments 277 Index
Introduction 1 Part One: The Scarcity Mindset 1. Focusing and Tunneling 19 2. The Bandwidth Tax 39 Part Two: Scarcity Creates Scarcity 3. Packing and Slack 69 4. Expertise 87 5. Borrowing and Myopia 105 6. The Scarcity Trap 123 7. Poverty 147 Part Three: Designing for Scarcity 8. Improving the Lives of the Poor 167 9. Managing Scarcity in Organizations 183 10. Scarcity in Everyday Life 205 Conclusion 227 Notes 235 Acknowledgments 277 Index
Rezensionen
Stars in their respective disciplines, and the combination is greater than the sum of its parts. Their project has a unique feel to it: it is the finest combination of heart and head that I have seen in our field Daniel Kahneman, author of 'Thinking, Fast and Slow'
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