Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you'd talk more about), what they are only somewhat interested in, and what makes them tune you out.
Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you'd talk more about), what they are only somewhat interested in, and what makes them tune you out.
Ken DeSieghardt is the CEO and partner of Patron Insight, Inc. (www.patroninsight.com), a company that has been helping school districts large, small and in between, better understand how to effectively communicate with their patrons since 1992. Ken is a graduate of The University of Kansas, and he received his research training from The Burke Institute.
Inhaltsangabe
School Communication that Works Table of Contents Preface Introduction Chapter 1 The 80/20 rule Chapter 2 Patron speak versus district speak: A primer Chapter 3 The Patron Information Pyramid Chapter 4 The Top Tier of the Pyramid: Essential Information Chapter 5 Essential Information: Value for the tax dollars spent Chapter 6 Essential Information: Quality of school facilities Chapter 7 Essential Information: Quality of teachers Chapter 8 Essential Information: Quality of education Chapter 9 Essential Information: Preparation of students for the future Chapter 10 Essential Information: Ongoing communication between the district and patrons Chapter 11 The Middle Tier of the Pyramid: Important Information Chapter 12 Important Information: Performance of principals Chapter 13 Important Information: Student safety Chapter 14 Important Information: Class sizes Chapter 15 Important Information: Technology available to students in the classroom Chapter 16 Important Information: District promises made and fulfilled Chapter 17 Important Information: Spending balance Chapter 18 The Bottom Tier of the Pyramid: As Needed Information Chapter 19 As Needed Information: Extracurricular activities Chapter 20 As Needed Information: Courtesy and responsiveness of staff members (in schools or in the Central Office) Chapter 21 As Needed Information: Performance of the Superintendent and the Board of Education Chapter 22 Special situations: Handling hot topics Chapter 23 Special situations: What patrons say they want and need in a crisis Chapter 24 Making your school communications program work Chapter 25 Some final thoughts
School Communication that Works Table of Contents Preface Introduction Chapter 1 The 80/20 rule Chapter 2 Patron speak versus district speak: A primer Chapter 3 The Patron Information Pyramid Chapter 4 The Top Tier of the Pyramid: Essential Information Chapter 5 Essential Information: Value for the tax dollars spent Chapter 6 Essential Information: Quality of school facilities Chapter 7 Essential Information: Quality of teachers Chapter 8 Essential Information: Quality of education Chapter 9 Essential Information: Preparation of students for the future Chapter 10 Essential Information: Ongoing communication between the district and patrons Chapter 11 The Middle Tier of the Pyramid: Important Information Chapter 12 Important Information: Performance of principals Chapter 13 Important Information: Student safety Chapter 14 Important Information: Class sizes Chapter 15 Important Information: Technology available to students in the classroom Chapter 16 Important Information: District promises made and fulfilled Chapter 17 Important Information: Spending balance Chapter 18 The Bottom Tier of the Pyramid: As Needed Information Chapter 19 As Needed Information: Extracurricular activities Chapter 20 As Needed Information: Courtesy and responsiveness of staff members (in schools or in the Central Office) Chapter 21 As Needed Information: Performance of the Superintendent and the Board of Education Chapter 22 Special situations: Handling hot topics Chapter 23 Special situations: What patrons say they want and need in a crisis Chapter 24 Making your school communications program work Chapter 25 Some final thoughts
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