Managing implies being able to say "what things are important and what things are irrelevant" and getting people to talk about possibilities, explore reality and make agreements in order to operate together. Managing, designing situations, making agendas, exploring possibilities, coordinating behaviors, are things that are done with words. Those who manage do. But his fundamental task is to do so that with others it is done in the most obvious way possible. On this path, those who manage require a precious instrument: the word, threaded in the multiple conversations that define the dialogic quality in the school.