Claude Hopkins

Scientific Advertising

• Gebundenes Buch

Produktbeschreibung

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Produktdetails

• Verlag: Merchant Books
• Seitenzahl: 88
• Erscheinungstermin: 1. Februar 2014
• Englisch
• Abmessung: 235mm x 157mm x 10mm
• Gewicht: 293g
• ISBN-13: 9781603868044
• ISBN-10: 1603868046
• Artikelnr.: 57753072