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Due to globalization and intense competition, the use of proper supply chain management practice becomes a means of securing competitive advantage by responding to market demands rapidly, correctly, and profitably. It consist of the whole activities associated with products and services movement from raw material stage to final products i.e. suppliers, manufacturing centers, warehouses, distribution centers and sales offices. However, its implementation is not easy task due to its conflicting objective like low inventory, reduced transportation cost and quick replenishment capability and its dynamism. This book examines the relationship of strategic supplier partnership, customer relationship management, level of information sharing, time to market and product delivery dependability with operational and organizational performance. Public and private merchandising business company can use this book as a tool for proper supply chain management implementation.