Gabriella Lukács

Scripted Affects, Branded Selves

Television, Subjectivity, and Capitalism in 1990s Japan

• Broschiertes Buch

Produktbeschreibung

"Trendy dramas showcasing the hip lifestyles of young Tokyo sophisticates were a powerful television genre during Japan's watershed decade of the 1990s. Gabriella Lukacs artfully weaves an analysis of the production and content of the genre programming with an analysis of the lifestyles and work ways of its viewers. She shows how this television programming is forging new selves, a new economy, and a new society. The result is a remarkably new way in which anthropology can engage television and a critical contribution to our understanding of Japan's current transformation."--William W. Kelly, Yale University

Produktdetails

• Verlag: Duke University Press
• Seitenzahl: 280
• Erscheinungstermin: 5. August 2010
• Englisch
• Abmessung: 226mm x 155mm x 18mm
• Gewicht: 408g
• ISBN-13: 9780822348245
• ISBN-10: 0822348241
• Artikelnr.: 30365163

Autorenporträt

Gabriella Lukács is Assistant Professor of Anthropology at the University of Pittsburgh.

Inhaltsangabe

Acknowledgments
Introduction. Japan and Television at the Century's Turn
1. Intimate Televisuality: Television Dramas and the Tarento in Postwar
Japan
2. Imaged Away: Agency and Fetishism in Trendy Drama Production and
Reception
3. Dream Labor in the Dream Factory: Capital and Authorship in Drama
Production
4. What's Love Got to Do with It? Love Dramas and Branded Selves
5. Labor Fantasies in Recessionary Japan: Employment as Lifestyle in
Workplace Dramas of the 1990s
6. Private Globalization: Bootleggers, Fansubbers, and the Transnational
Circulation of J-dorama
Epilogue. Image Commodity, Value, Affect
Notes
References
Index