Seamless: Successful B2B Marketing, Selling, and Account Management - Bayley, Peter D.
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A unique guidebook to B2B marketing and sales for practicing and aspiring managers. In SEAMLESS: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling and marketing. This unique guide has expert opinion, academic theory, research, and practical advice, summarized with explanatory graphics and "Dos and Don'ts" lists throughout. Essential for students of business and the managers of any size or type of firm, it will educate and guide you…mehr

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Produktbeschreibung
A unique guidebook to B2B marketing and sales for practicing and aspiring managers. In SEAMLESS: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling and marketing. This unique guide has expert opinion, academic theory, research, and practical advice, summarized with explanatory graphics and "Dos and Don'ts" lists throughout. Essential for students of business and the managers of any size or type of firm, it will educate and guide you through the marketing, sales and account management process to business success. Concise yet comprehensive, SEAMLESS delivers immediate benefit to aspiring and practicing managers.
Autorenporträt
Peter Bayley has an outstanding high-tech sales and marketing management background, with unique, long-term achievements in brand-building and marketing for global IT businesses. He has extensive consulting, non-exec and interim management experience in small and large companies, throughout the UK, Europe and the USA. He is an author and business commentator.