Kelly Cutler (Founder and CEO)

Search Marketing

A Strategic Approach to SEO and SEM

• Broschiertes Buch

Produktbeschreibung

Enhance your knowledge of search marketing and the broader marketing strategy by taking a strategic approach to search engine optimization (SEO) and search engine marketing (SEM).

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 312
• Erscheinungstermin: 3. Dezember 2023
• Englisch
• Abmessung: 156mm x 234mm x 20mm
• Gewicht: 496g
• ISBN-13: 9781398612808
• ISBN-10: 1398612804
• Artikelnr.: 67442602

Autorenporträt

Kelly Cutler is a seasoned entrepreneur, technology executive, educator and business leader based in Chicago, Illinois. Through her consulting business, she guides companies across sizes and industries in their digital marketing and technology strategies. As a faculty member at Northwestern University, Kelly also teaches marketing and communication courses throughout various programs at Medill, the Kellogg School of Management and the School of Professional Studies (SPS).

Inhaltsangabe

Section
01: The fundamentals of search; Chapter
01: An overview of search; Section
02: SEO; Chapter
02: Search engines and web traffic ; Chapter
03: The Functionality of SEO; Chapter
04: A Winning SEO Framework; Chapter
05: Publishing SEO
friendly Content; Chapter
06: Measuring Successful SEO Outcomes; Section
03: SEM; Chapter
07: Overview of SEM; Chapter
08: Successful SEM Campaigns; Chapter
09: Refreshing the SEM Approach; Chapter
10: Advanced Techniques to Measure and Optimize a Campaign; Section
04: Conclusion; Chapter
11: Working together with SEO and SEM; Chapter
12: The Future of Search Marketing;