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Second Lady of the United States is an informal title for the wife of the Vice President of the United States, coined in contrast to the First Lady (who is almost always the wife of the President). The Second Lady's visibility in the public sphere has been a recent development. Although the role of the First Lady as White House hostess dates from the beginning of the republic (and typically filled by another member of the President's family if the President was unmarried or a widower), it was not until the late 20th century and early 21st century that vice-presidential wives took on public policy roles that attracted significant media attention.