Bernadette Schwerdt

Secrets of Online Entrepreneurs

How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses ... and How You Can Too

• Broschiertes Buch

Produktbeschreibung

Secrets of Online Entrepreneurs is the ultimate how-to guide for creating, growing and selling an online business. Through in-depth interviews with many of Australia's greatest online entrepreneurs, author Bernadette Schwerdt reveals the secrets behind their success-what they did right, what they did wrong, what they would do differently, the challenges they faced and how you can achieve their success. You'll discover how to: * create an epic online business using a proven 7-step process * identify industries that are ready for disruption * turn your favourite hobby or great idea into a lucrative business * build your personal brand and gain media coverage * generate global attention without leaving home * monetise social media. Packed with useful tips, tools and techniques for setting up and maintaining an online business, Secrets of Online Entrepreneurs is a must-read for both budding and experienced entrepreneurs.

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 288
• Erscheinungstermin: 28. September 2015
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 413g
• ISBN-13: 9780730320340
• ISBN-10: 0730320340
• Artikelnr.: 42951301

Autorenporträt

BERNADETTE SCHWERDT is the director of the Australian School of Copywriting, an entrepreneur, an advertising copywriter, and a university lecturer. She is currently the executive producer and presenter of the online video series Secrets of Aussie Online Entrepreneurs as featured on The Age and The Sydney Morning Herald websites. Find out more at www.bernadetteschwerdt.com.au

Inhaltsangabe

Acknowledgements vii
Foreword ix
The author's story xi
Preface xiii
Introduction xxv
1 Purpose 1
2 People 31
3 Planning 63
4 Profit 89
5 Positioning 121
6 Profile 151
7 Promotion 187
Take Action 215
Appendix 1: The top free apps every online entrepreneur needs when starting
out 221
Appendix 2: The copywriter's creative brief 229
Index 233