Secrets to Effective Author Marketing - Lynch, Maggie
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Have you put your book out there and been disappointed in your sales? Perhaps you've tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working. The publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to define your audience and then convince those potential readers of the value of your book. Your marketing time and money should primarily be spent on a message of value-not price, not story,…mehr

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Produktbeschreibung
Have you put your book out there and been disappointed in your sales? Perhaps you've tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working. The publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to define your audience and then convince those potential readers of the value of your book. Your marketing time and money should primarily be spent on a message of value-not price, not story, and not genre. This book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with "Buy My Book" sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year. In addition this book provides techniques to: Distinguish specific groups of readers most likely to buy your novel or nonfiction book. Understand your competition and the advantages that your book offers. Clarify hooks that capture attention of the media, reviewers, and readers. Identify where and how to reach readers, reviewers, and media. Create and implement a consistent brand throughout all marketing efforts. Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values. Maximize organic reach and stay to a budget of less than $100 per book campaign. Develop a long-term online marketing plan.
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Autorenporträt
Maggie is an idealistic nerd with a romantic streak that surpasses any scientific explanation. Writing stories and making music has been a part of her DNA as long as she can remember. As a child she wanted to learn EVERYTHING, and as fast as possible. She wanted to know how a car engine worked and what made people tick. She organized children to re-enact her favorite movies in the backyard and wrote stories and plays about worlds she'd never seen. Her love of life-long learning has garnered degrees in psychology, counseling, computer science, and culminated in an Ed.D. in Education. Though not seeking any more degrees, she loves learning more about physics and cosmology and it's relationship to culture and faith. Before retirement, Maggie had a career in academia, as well as opportunities to consult in the U.S., Europe, Australia, and the Middle East. Though her past career provided many exciting and rewarding times, she is now doing what she'd dreamed of doing since the 4th grade-writing stories that entertain, share her love of learning, and that remake the world into what she wants it to be. With more than 20 titles now published, she is well on her way to reaching that dream. All of Maggie's fiction is character driven and reinforces that life is about making heroic choices one messy moment at a time. Maggie and her husband have settled in the beautiful Pacific Northwest, in the United States, where she now writes full-time. Her fiction spans romance, suspense, science fiction, and fantasy titles. Her current non-fiction work focuses on helping career authors succeed in the business and technical side of writing and publishing.