Most recent studies of parental choice of schooling that were conducted in Israel had focused on elementary and secondary schooling and paid little attention to parental choice at pre-elementary stage. More particularly, the process in which secular parents choose a Jewish ultra orthodox day- care remains largely undefined, under-researched and unexplained. This book presents a theory, which uncovers that the decision-making process experienced by Israeli secular parents who choose Jewish ultra orthodox day-care goes beyond rational consideration of practical and pedagogic factors. While economic and educational factors are responsible for considerable aspects of parents' decision, the spiritual and emotive elements dominate over their final choice. The findings of this study shed light to inform theoretical research of parental choice of day-cares, and educational policy making in Israel.