Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts-like segmentation and SRM-to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.
Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts-like segmentation and SRM-to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Lee Parrish is an award-winning technology executive with over two decades of unique experience in blending cybersecurity expertise with essential business competencies. As a Chief Information Security Officer, he has built customized cybersecurity strategies for global Fortune 500 corporations and has led real-world incident responses to cyber events. Lee has served as a trusted advisor on cybersecurity to multiple boards consisting of Chief Executive Officers, a former White House Chief of Staff, retired high-ranking military officers and a former U.S. Presidential candidate. Lee possesses two graduate degrees and is certified as both a Boardroom Qualified Technology Expert as well as a Certified Information Systems Security Professional. He has published numerous articles in industry journals, contributed to a best-selling information security book, and authored The Shortest Hour: An Applied Approach to Boardroom Governance of Cyber Security, as well as a children's book on cybersecurity. He is a frequent speaker at international security conferences and a guest on various podcasts. Lee is a combat veteran of the United States Marine Corps.
Inhaltsangabe
Dedication. Introduction. Chapter 1: Aligning on the CISO Role. Chapter 2: Security Relationship Management Defined. Chapter 3: Marketing Concepts Re-Imagined. Chapter 4: Segmentation (Not the Network Kind). Chapter 5: Segmentation Suggestions. Chapter 6: The Core Attributes of Segments. Chapter 7: The ABC's of SRM. Chapter 8: SRM Analytics. Chapter 9: Moving Outside of Your Corporation. Chapter 10: Addressing Challenges. Chapter 11: The Future of SRM. Appendix: SRM Toolkit.
