Seeing What's Next - Christensen, Clayton M.; Anthony, Scott D.; Roth, Erik A.
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When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation - and provides a practical framework for doing so.

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Produktbeschreibung
When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation - and provides a practical framework for doing so.
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Autorenporträt
Christensen is one of the brightest stars in business right now, and is recognized as one of the worlds leading experts on innovation. He is the Robert and Jane Cizik Professor of Business Administration at Harvard Business School, with a joint appointment in Technology & Operations Management and General Management Scott D. Anthony is a Partner at Innosight LLC and Erik A. Roth is a consultant in McKinsey & Companys Boston office.