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The Segal Design Institute ( Segal ) is an educational institute within the McCormick School of Engineering at Northwestern University. Segal is dedicated to the study of human-centered design, in context, at the undergraduate and graduate level. The Segal Design Institute is co-directed by J. Edward Colgate and Donald Norman. Segal administers one undergraduate degree program, Manufacturing and Design Engineering (MaDE), which teaches product and process design, manufacturing systems, and manufacturing management. Segal also administers a Certificate in Engineering Design, which augments any undergraduate engineering degree within the McCormick School of Engineering, and consists of coursework focusing on innovative design in a team-based, cross-disciplinary setting.