Segmentation in Social Marketing
Process, Methods and Application
Herausgegeben:Dietrich, Timo; Rundle-Thiele, Sharyn; Kubacki, Krzysztof
Segmentation in Social Marketing
Process, Methods and Application
Herausgegeben:Dietrich, Timo; Rundle-Thiele, Sharyn; Kubacki, Krzysztof
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This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts.
The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable…mehr
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The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
- Produktdetails
- Verlag: Springer / Springer Nature Singapore / Springer, Berlin
- Artikelnr. des Verlages: 978-981-10-1833-6
- 1st ed. 2017
- Seitenzahl: 220
- Erscheinungstermin: 28. Oktober 2016
- Englisch
- Abmessung: 241mm x 160mm x 18mm
- Gewicht: 480g
- ISBN-13: 9789811018336
- ISBN-10: 9811018332
- Artikelnr.: 45122562
- Verlag: Springer / Springer Nature Singapore / Springer, Berlin
- Artikelnr. des Verlages: 978-981-10-1833-6
- 1st ed. 2017
- Seitenzahl: 220
- Erscheinungstermin: 28. Oktober 2016
- Englisch
- Abmessung: 241mm x 160mm x 18mm
- Gewicht: 480g
- ISBN-13: 9789811018336
- ISBN-10: 9811018332
- Artikelnr.: 45122562