Selecting the Right Products and Services - Sutherlin, Allan
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This book is a systematic approach to conducting a product or service analysis. By working through the marketing tasks and processes in this book, you'll: profile the value and performance of your entire line of products and services; analyze sales patterns and forecast future sales potential; determine profitability product by product and calculate return on investment; and much more. It also equips you with more than 35 formats that, once completed, will identify top performers and impact future marketing investment decisions.

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Produktbeschreibung
This book is a systematic approach to conducting a product or service analysis. By working through the marketing tasks and processes in this book, you'll: profile the value and performance of your entire line of products and services; analyze sales patterns and forecast future sales potential; determine profitability product by product and calculate return on investment; and much more. It also equips you with more than 35 formats that, once completed, will identify top performers and impact future marketing investment decisions.
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