Self-Evaluation Motives
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The self-enhancement motive states that people engage in self-evaluation in view of, not only improving the positivity of their self-conceptions, but also protecting the self from negative information (they search for positivity and avoid negativity). In order to do this, people process information important to the self in a selective manner (for instance, by focusing on information that has favourable implications to the self and discarding information with unfavourable implications to the self). People also choose to compare themselves socially to others so as to be placed in a favourable…mehr

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The self-enhancement motive states that people engage in self-evaluation in view of, not only improving the positivity of their self-conceptions, but also protecting the self from negative information (they search for positivity and avoid negativity). In order to do this, people process information important to the self in a selective manner (for instance, by focusing on information that has favourable implications to the self and discarding information with unfavourable implications to the self). People also choose to compare themselves socially to others so as to be placed in a favourable position. By doing this, people seek to boost the positivity] of the self or decrease its negativity, aiming to make others see them as socially desirable, hence increasing their levels of self-esteem.