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You already have the most effective tool for maximizing sales in your arsenal. Your stories! Learn how to cash in using the under-utilized art of storytelling.

Produktbeschreibung
You already have the most effective tool for maximizing sales in your arsenal. Your stories! Learn how to cash in using the under-utilized art of storytelling.
Autorenporträt
PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.