Created through a "student-tested, faculty-approved" review process with over 100 students and faculty, SELL is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.
Created through a "student-tested, faculty-approved" review process with over 100 students and faculty, SELL is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.
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Inhaltsangabe
1. Overview of Personal Selling.Online Appendix 1: Sales Careers.2. Building the Trust and Sales Ethics.3. Understanding Buyers.4. Communication Skills.5. Strategic Prospecting and Preparing for Sales Dialog.6. Planning Sales Dialog and Presentations.7. Sales Dialog: Creating and Communicating Value.8. Addressing Concerns and Earning Commitment.9. Expanding Customer Relationships.10. Adding Value: Self-Leadership and Teamwork.11. Sales Management and Sales 2.0.
1. Overview of Personal Selling.Online Appendix 1: Sales Careers.2. Building the Trust and Sales Ethics.3. Understanding Buyers.4. Communication Skills.5. Strategic Prospecting and Preparing for Sales Dialog.6. Planning Sales Dialog and Presentations.7. Sales Dialog: Creating and Communicating Value.8. Addressing Concerns and Earning Commitment.9. Expanding Customer Relationships.10. Adding Value: Self-Leadership and Teamwork.11. Sales Management and Sales 2.0.
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