Selling Creative - Advertising Men and Women in the Hall of Fame - Warlick, Mary E.
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Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters-whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness. "Melts in Your Mouth, Not in Your Hands." "Does She or Doesn't She?" "Just Do It!" "Where's the Beef?" These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising. Selling Creative…mehr

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Produktbeschreibung
Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters-whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness. "Melts in Your Mouth, Not in Your Hands." "Does She or Doesn't She?" "Just Do It!" "Where's the Beef?" These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising. Selling Creative - Advertising Men and Women in the Hall of Fame is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication. Selling Creative provides in-depth profiles of the culturally astute men and women who tapped into their generation's fears and desires. This book tells the story of advertising's Creative Revolution through the lives of the people who lived and worked in the era. Selling Creative - Advertising Men and Women in the Hall of Fame tells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format.
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Autorenporträt
Mary Warlick worked in advertising in New York as Chief Executive Officer of the One Club for Creativity, recognizing creative achievement. She witnessed first-hand major shifts and developments in the advertising industry, from 1990 to 2015. She personally inter- viewed most of the people featured in Selling Creative and had unprecedented access to their archives.Warlick has produced two Emmy award-winning documentaries on creative leaders in advertising, Art & Copy (2009) and The Real Men and Women of Madison Avenue (2012). Her most recent documentary, The City That Sold America (2018) reveals the rich history of Chicago advertising.Warlick edited Advertising's Ten Best of the Decade 1980-1990, a compilation of the seminal print, radio and television campaigns that defined an era. She taught advertising history as an adjunct professor at the School of Visual Arts in New York, and was a guest lecturer at Minneapolis College of Art.Warlick graduated from the University of North Carolina at Greensboro, and earned a Masters Degree from University of New York at Binghamton and a Master of Philosophy from Columbia University in New York.