Ed Shane

Selling Electronic Media

• Gebundenes Buch

Produktbeschreibung

Using interviews with industry leaders and reports of their selling experiences, this book shares insight and practical advice in the basics of selling: prospecting; qualifying; needs analysis; presentations; answering objections; closing; and, relationship management.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Erscheinungstermin: 26. Juli 2017
• Englisch
• Gewicht: 453g
• ISBN-13: 9781138459939
• ISBN-10: 1138459933
• Artikelnr.: 48951980

Autorenporträt

Ed Shane

Inhaltsangabe

Chapter 1 The Selling Environment
Chapter 2 The Sales Process
Chapter 3 Research and Ratings
Chapter 4 Sales Management
Chapter 5 Casting the Net
Chapter 6 Selling Television Advertising
Chapter 7 Selling Cable Advertising
Chapter 8 Selling Radio Advertising
Chapter 9 The Interactive Interim
Chapter 10 Epilogue