Selling in the Middle East - Ahmad, Shabir
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Selling in the Middle East is a practical guide designed to help sales professionals and organisations navigate this complex yet rewarding landscape. The book provides essential insights into the region's cultural nuances, business practices, and sales strategies. It offers tools to build trust, foster strong relationships, and tailor approaches to the specific needs of Middle Eastern customers and markets. Through detailed chapters covering topics such as navigating cultural expectations, adapting to regional business environments, leveraging digital transformation, and understanding legal…mehr

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Produktbeschreibung
Selling in the Middle East is a practical guide designed to help sales professionals and organisations navigate this complex yet rewarding landscape. The book provides essential insights into the region's cultural nuances, business practices, and sales strategies. It offers tools to build trust, foster strong relationships, and tailor approaches to the specific needs of Middle Eastern customers and markets. Through detailed chapters covering topics such as navigating cultural expectations, adapting to regional business environments, leveraging digital transformation, and understanding legal and financial considerations, this book equips readers with actionable knowledge. Whether you are new to the region or looking to refine your approach, Selling in the Middle East is your comprehensive guide to unlocking the potential of one of the world's most vibrant and promising markets.
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Autorenporträt
With over a decade of experience living and working in the Middle East, Shabir has gained a profound understanding of the region's business landscape. He brings more than 20 years of expertise in corporate technology sales, having worked with global software leaders like IBM, Oracle, and Microsoft.Shabir has a proven track record of hiring, mentoring, and leading high-performing sales teams across the Middle East. He has also served as Head of Marketing for a leading organisation in the region. His professional journey spans Europe, the Middle East, and Southeast Asia, enriched by extensive travel to North America and Africa.Shabir is available to advise organisations and drive business development for companies looking to expand into European markets, particularly the UK, or establish and grow their presence in the Middle East.