Andere Kunden interessierten sich auch für
![Tangible Equity]( "Tangible Equity")
Tangible Equity21,99 €![Network Leadership]( "Network Leadership")
Network Leadership30,99 €![Building Children's Resilience in the Face of Parental Mental Illness]( "Building Children's Resilience in the Face of Parental Mental Illness")
Building Children's Resilience in the Face of Parental Mental Illness30,99 €![Fostering Innovation]( "Fostering Innovation")
Fostering Innovation50,99 €![Getting from the Bar to the Boardroom]( "Getting from the Bar to the Boardroom")
Getting from the Bar to the Boardroom40,99 €![Person-Centred Therapy]( "Person-Centred Therapy")
Person-Centred Therapy33,99 €![Cultural Industries and the Covid-19 Pandemic]( "Cultural Industries and the Covid-19 Pandemic")
Cultural Industries and the Covid-19 Pandemic37,99 €
More than ever, our economy relies on the service industries - but selling services is far different from selling tangible products.
This book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years' experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. Each chapter covers an important concept from A (Accountability) to Z (Zigzagging) in a concise and readable format, including a "to-do" action list that makes the book both a workbook and a study guide. By successfully applying the steps discussed in each chapter, professionals will substantially improve their performance and results, and anyone looking to drill down into specific topics will find additional resources to explore.
B2B sales professionals in banking, insurance, finance, and other services, and small business owners such as lawyers, architects, and engineers, as well as professionals transitioning into sales roles, will appreciate the thorough and easy-to-follow guidance that this book provides.
This book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years' experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. Each chapter covers an important concept from A (Accountability) to Z (Zigzagging) in a concise and readable format, including a "to-do" action list that makes the book both a workbook and a study guide. By successfully applying the steps discussed in each chapter, professionals will substantially improve their performance and results, and anyone looking to drill down into specific topics will find additional resources to explore.
B2B sales professionals in banking, insurance, finance, and other services, and small business owners such as lawyers, architects, and engineers, as well as professionals transitioning into sales roles, will appreciate the thorough and easy-to-follow guidance that this book provides.