D. Kirk Davidson

Selling Sin

The Marketing of Socially Unacceptable Products

• Broschiertes Buch

Produktbeschreibung

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.

Produktdetails

• Verlag: Greenwood Publishing
• 2nd ed.
• Seitenzahl: 260
• Erscheinungstermin: 30. Dezember 2003
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 426g
• ISBN-13: 9781567206456
• ISBN-10: 156720645X
• Artikelnr.: 13972353

Autorenporträt

D. Kirk Davidson

Inhaltsangabe

Preface to the Second Edition Introduction Tobacco: Past and Present The
Alcoholic Beverage Industries Handguns, Rifles, and Shotguns: The Firearms
Industry Gambling in America The Business of Pornography Target Marketing:
Challenges and Consequences Product Line Management in Socially
Unacceptable Industries Promotion Strategies: Media and Messages Promotion
Strategies: Symbols and Other Promotional Tools The Internet Problems in
Pricing and Distribution Public Affairs Strategies Summing Up