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Abrams shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. He draws on sermons, popular journals, and educational archives to reveal the attitudes and actions of the fundamental leadership and the laity.

Produktbeschreibung
Abrams shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. He draws on sermons, popular journals, and educational archives to reveal the attitudes and actions of the fundamental leadership and the laity.
Autorenporträt
DOUGLAS CARL ABRAMS is a professor of history at Bob Jones University. He is author of Conservative Constraints: North Carolina and the New Deal.