Selling the Sacred

Religion and Marketing from Crossfit to QAnon
Herausgeber: Einstein, Mara; Taylor, Sarah McFarland

• Gebundenes Buch

Produktbeschreibung

There's religion in my marketing! There's marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 350
• Erscheinungstermin: 1. März 2024
• Englisch
• Abmessung: 240mm x 161mm x 23mm
• Gewicht: 692g
• ISBN-13: 9781032378428
• ISBN-10: 1032378425
• Artikelnr.: 69432104

Autorenporträt

Mara Einstein is an internationally recognized expert on deceptive marketing tactics, a sought-after speaker and writer, and a Professor of Media Studies at Queens College (CUNY), United States. Sarah McFarland Taylor is an award-winning author and Associate Professor of Religious Studies and Environmental Policy and Culture at Northwestern University, United States.

Inhaltsangabe

Part 1 Branding, Promotion, and Religious Media-Past and Present 1. From
Logos to Logo and Back Again: Images as Transactional Objects in the
History of Christian Devotion 2. Spiritual Healing for Sale: Medical
Pluralism and the Commodification of Native American Healing Traditions 3.
Rex Humbard, Psychographics, and the Hard Sell Part 2 Politics and
Religio-Marketing 4. Sharpiegate 5. Two Truths and a Lie: Unpacking
PragerU's Hostile Rebrand of Climate Action in Religion of Green 6. A Head
for Politics: Yarmulkes, Presidential Politics, and the Marketing of
(Jewish) America 7. First Thoughts on a Second Qoming: Reading QAnon's
Occult Economy Through the Works of Jean and John Comaroff Part 3 Old
Marketing in New Media 8. Faith-Centric Tiktoks: Promoting Religion through
Personalized Experience and Engagement 9. Selling to "Smarties": The
Marketing Strategies of a Social Justice Influencer 10. Marketing Mainline
Campus Ministry: "God Loves Everyone, No Exceptions" 11. Inventing a
Digital Evangelical Audience Part 4 Spirituality and Multi-Level Marketing
(MLM) 12. Live Your Best Life Now: Wellness, Spirituality, and Multi-Level
Marketing in the Health Freedom Movement 13. #BecauseofLuLaRoe: MLMs and
the Rhetoric of Freedom, Girlboss Feminism, and Retail Ministry Part 5 Cult
Branding, Purpose Marketing, and the Body Politic 14. Drinking the Crossfit
Kool-Aid: Cult Marketing Meets Functional Fitness 15. Purpose-Driven Food:
Evangelical Diet Marketing and Conscious Capitalism Part 6 Religion,
Marketing, and the Spirit of Capitalism 16. Hinduism and the New Spirit of
Capitalism: Vocational Theology in 21st-Century Spiritualist
Self-Improvement Literature 17. Vintage not Retro: The Secondhand Social
Life of Christian Material Culture 18. (Not) Marketing Atheism: A
Conversation with Gregory Epstein