Thereâ s religion in my marketing! Thereâ s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion.
Thereâ s religion in my marketing! Thereâ s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion.
Mara Einstein is an internationally recognized expert on deceptive marketing tactics, a sought-after speaker and writer, and a Professor of Media Studies at Queens College (CUNY), United States. Sarah McFarland Taylor is an award-winning author and Associate Professor of Religious Studies and Environmental Policy and Culture at Northwestern University, United States.
Inhaltsangabe
Part 1 Branding, Promotion, and Religious Media-Past and Present 1. From Logos to Logo and Back Again: Images as Transactional Objects in the History of Christian Devotion 2. Spiritual Healing for Sale: Medical Pluralism and the Commodification of Native American Healing Traditions 3. Rex Humbard, Psychographics, and the Hard Sell Part 2 Politics and Religio-Marketing 4. Sharpiegate 5. Two Truths and a Lie: Unpacking PragerU's Hostile Rebrand of Climate Action in Religion of Green 6. A Head for Politics: Yarmulkes, Presidential Politics, and the Marketing of (Jewish) America 7. First Thoughts on a Second Qoming: Reading QAnon's Occult Economy Through the Works of Jean and John Comaroff Part 3 Old Marketing in New Media 8. Faith-Centric Tiktoks: Promoting Religion through Personalized Experience and Engagement 9. Selling to "Smarties": The Marketing Strategies of a Social Justice Influencer 10. Marketing Mainline Campus Ministry: "God Loves Everyone, No Exceptions" 11. Inventing a Digital Evangelical Audience Part 4 Spirituality and Multi-Level Marketing (MLM) 12. Live Your Best Life Now: Wellness, Spirituality, and Multi-Level Marketing in the Health Freedom Movement 13. #BecauseofLuLaRoe: MLMs and the Rhetoric of Freedom, Girlboss Feminism, and Retail Ministry Part 5 Cult Branding, Purpose Marketing, and the Body Politic 14. Drinking the Crossfit Kool-Aid: Cult Marketing Meets Functional Fitness 15. Purpose-Driven Food: Evangelical Diet Marketing and Conscious Capitalism Part 6 Religion, Marketing, and the Spirit of Capitalism 16. Hinduism and the New Spirit of Capitalism: Vocational Theology in 21st-Century Spiritualist Self-Improvement Literature 17. Vintage not Retro: The Secondhand Social Life of Christian Material Culture 18. (Not) Marketing Atheism: A Conversation with Gregory Epstein
Part 1 Branding, Promotion, and Religious Media-Past and Present 1. From Logos to Logo and Back Again: Images as Transactional Objects in the History of Christian Devotion 2. Spiritual Healing for Sale: Medical Pluralism and the Commodification of Native American Healing Traditions 3. Rex Humbard, Psychographics, and the Hard Sell Part 2 Politics and Religio-Marketing 4. Sharpiegate 5. Two Truths and a Lie: Unpacking PragerU's Hostile Rebrand of Climate Action in Religion of Green 6. A Head for Politics: Yarmulkes, Presidential Politics, and the Marketing of (Jewish) America 7. First Thoughts on a Second Qoming: Reading QAnon's Occult Economy Through the Works of Jean and John Comaroff Part 3 Old Marketing in New Media 8. Faith-Centric Tiktoks: Promoting Religion through Personalized Experience and Engagement 9. Selling to "Smarties": The Marketing Strategies of a Social Justice Influencer 10. Marketing Mainline Campus Ministry: "God Loves Everyone, No Exceptions" 11. Inventing a Digital Evangelical Audience Part 4 Spirituality and Multi-Level Marketing (MLM) 12. Live Your Best Life Now: Wellness, Spirituality, and Multi-Level Marketing in the Health Freedom Movement 13. #BecauseofLuLaRoe: MLMs and the Rhetoric of Freedom, Girlboss Feminism, and Retail Ministry Part 5 Cult Branding, Purpose Marketing, and the Body Politic 14. Drinking the Crossfit Kool-Aid: Cult Marketing Meets Functional Fitness 15. Purpose-Driven Food: Evangelical Diet Marketing and Conscious Capitalism Part 6 Religion, Marketing, and the Spirit of Capitalism 16. Hinduism and the New Spirit of Capitalism: Vocational Theology in 21st-Century Spiritualist Self-Improvement Literature 17. Vintage not Retro: The Secondhand Social Life of Christian Material Culture 18. (Not) Marketing Atheism: A Conversation with Gregory Epstein
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