A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. In today's consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills, Selling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application.
The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more "learn by doing" materials to equip readers with hands-on experience.
The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more "learn by doing" materials to equip readers with hands-on experience.