Andrea Jain (Assistant Pr Assistant Professor of Religious Studies

Selling Yoga

From Counterculture to Pop Culture

• Broschiertes Buch

Produktbeschreibung

Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today.

Produktdetails

• Verlag: Oxford University Press Inc
• Seitenzahl: 264
• Erscheinungstermin: 8. Dezember 2014
• Englisch
• Abmessung: 233mm x 154mm x 20mm
• Gewicht: 346g
• ISBN-13: 9780199390243
• ISBN-10: 019939024X
• Artikelnr.: 47869996

Autorenporträt

Andrea R. Jain is Assistant Professor of Religous Studies at Indiana University-Purdue University Indianapolis.

Inhaltsangabe

Note on Transliteration
Preface
Acknowledgments
Chapter One: Premodern Yoga Systems
Chapter Two: From Counterculture to Counterculture
Chapter Three: Continuity with Consumer Culture
Chapter Four: Branding Yoga
Chapter Five: Postural Yoga as a Body of Religious Practice
Chapter Six: Yogaphobia and Hindu Origins
Conclusion
Bibliography