From finding the right prospect to closing the deal, this hands-on book arms sales representatives with the tools to succeed. It presents clear techniques for each step of the sales process while also covering timely topics such as ethics and the best way to utilize the latest technology. Readers will find real sales success stories, questions and activities to evaluate their knowledge, and recommended resources for further study through each chapter.
From finding the right prospect to closing the deal, this hands-on book arms sales representatives with the tools to succeed. It presents clear techniques for each step of the sales process while also covering timely topics such as ethics and the best way to utilize the latest technology. Readers will find real sales success stories, questions and activities to evaluate their knowledge, and recommended resources for further study through each chapter.
Tom Hopkins, bestselling author of How to Master the Art of Selling, is a world-renowned sales trainer. Over 100,000 people attend his seminars every year, and 1 million more use his training videos.
Inhaltsangabe
Chapter 1: The Life and Career of a Professional Salesperson Chapter 2: Ethical and Legal Issues in Selling Chapter 3: Why People Buy: Understanding Buyer Behavior Chapter 4: Communication Skills for Relationship Building Chapter 5: Prospecting Chapter 6: Planning the Sales Call Chapter 7: Making the Sales Call Chapter 8: Elements of a Great Sales Presentation Chapter 9: Responding to Objections Chapter 10: Closing the Sale Chapter 11: After the Sale: Service to Build the Partnership Chapter 12: Time and Territory Management: Keys to Success Chapter 13: Managing and Training Others
Chapter 1: The Life and Career of a Professional Salesperson Chapter 2: Ethical and Legal Issues in Selling Chapter 3: Why People Buy: Understanding Buyer Behavior Chapter 4: Communication Skills for Relationship Building Chapter 5: Prospecting Chapter 6: Planning the Sales Call Chapter 7: Making the Sales Call Chapter 8: Elements of a Great Sales Presentation Chapter 9: Responding to Objections Chapter 10: Closing the Sale Chapter 11: After the Sale: Service to Build the Partnership Chapter 12: Time and Territory Management: Keys to Success Chapter 13: Managing and Training Others
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