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Brand names are very crucial to the success of a
product and the business. To choose the right brand
names, business operators need to understand how
those names are perceived by their customers.
Meaning is one of the most important aspects that
all business owners have to consider since it can
affect perception of the customers on the products
or services under those names. This book introduces
an alternative way to analyze meanings, especially
semantic meanings, of brand names using Thai
products as a case study. The analysis includes 935
brand names of local products and 1,623 brand names
of export products. Both product names and trade
names are focused in the analysis. It is expected
that this approach to brand name analysis should be
useful to those professionals who work in
Linguistics, Marketing and Communications field. It
should also help business operators generate better
and more successful brand names for their future
products and services.
product and the business. To choose the right brand
names, business operators need to understand how
those names are perceived by their customers.
Meaning is one of the most important aspects that
all business owners have to consider since it can
affect perception of the customers on the products
or services under those names. This book introduces
an alternative way to analyze meanings, especially
semantic meanings, of brand names using Thai
products as a case study. The analysis includes 935
brand names of local products and 1,623 brand names
of export products. Both product names and trade
names are focused in the analysis. It is expected
that this approach to brand name analysis should be
useful to those professionals who work in
Linguistics, Marketing and Communications field. It
should also help business operators generate better
and more successful brand names for their future
products and services.