Sensorial Empathy
The Philosophy for new Italic path
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The book starts form the existence of the "common system of values" in Italy, which we call "Italics". Ettore Sottsass, as one of the most influential Italic, was selected to be the starting point of this Italic exploration journey. Sensorial empathy as one of the most special philosophical statement of this Italian designer, he pays more attention to the design of the product can bring or awaken the inner feelings of the viewer. The empathic approach would therefore allow us to perceive the work of art no longer as an object to be contemplated and or evaluated, realized to communicate somethi...
The book starts form the existence of the "common system of values" in Italy, which we call "Italics". Ettore Sottsass, as one of the most influential Italic, was selected to be the starting point of this Italic exploration journey. Sensorial empathy as one of the most special philosophical statement of this Italian designer, he pays more attention to the design of the product can bring or awaken the inner feelings of the viewer. The empathic approach would therefore allow us to perceive the work of art no longer as an object to be contemplated and or evaluated, realized to communicate something and survive in time, but also as an expressive identity similar to the human being and endowed with personality, emotions and sensations which means objects could understand people.Through a smart glasses could develop and implement smart models for the promotion of Italic sensorial empathy in the world in the context of 2025 digitization.
