What You Will Learn From This Book: Module 1: Introduction to SEO * Lesson 1: What is SEO? - An Overview * Lesson 2: Importance of SEO in Digital Marketing * Lesson 3: Understanding Search Engines and How They Work * Lesson 4: Key SEO Concepts: Keywords, SERPs, and Ranking Factors Module 2: Keyword Research and Strategy * Lesson 1: What Are Keywords and Why They Matter * Lesson 2: Types of Keywords: Short-Tail vs. Long-Tail * Lesson 3: Using Keyword Research Tools (e.g., Google Keyword Planner) * Lesson 4: Mapping Keywords to User Intent * Lesson 5: Building a Keyword Strategy Module 3: On-Page SEO 1. Lesson 1: Content Creation and Optimization * Writing SEO-Friendly Content * Optimizing for Readability and Relevance 2. Lesson 2: Keyword Placement and Density 3. Lesson 3: Meta Tags Optimization (Title Tags, Meta Descriptions) 4. Lesson 4: Header Tags (H1, H2, H3) 5. Lesson 5: Image Optimization and Alt Text 6. Lesson 6: Internal Linking and Site Structure 7. Lesson 7: User Experience (UX) and SEO Module 4: Off-Page SEO * Lesson 1: What Is Off-Page SEO? * Lesson 2: Link Building Basics and Best Practices * Lesson 3: Types of Backlinks and Their Value * Lesson 4: Link Building Strategies (Guest Blogging, Outreach) * Lesson 5: Social Media's Role in SEO * Lesson 6: Brand Mentions and Online Reputation Management Module 5: Technical SEO * Lesson 1: Introduction to Technical SEO and Its Importance * Lesson 2: Site Speed Optimization * Lesson 3: Mobile Friendliness and Responsive Design * Lesson 4: Crawlability and Indexing * Lesson 5: Sitemaps and Robots.txt Files * Lesson 6: Structured Data and Schema Markup * Lesson 7: Canonicalization and URL Structure * Lesson 8: HTTP vs. HTTPS - SSL and Site Security Module 6: SEO Analytics and Monitoring * Lesson 1: Setting Up Google Analytics and Google Search Console * Lesson 2: Measuring Key SEO Metrics (Traffic, CTR, Bounce Rate) * Lesson 3: Monitoring Rankings and Traffic Trends * Lesson 4: Understanding and Using SEO Reports Module 7: SEO Best Practices and Updates * Lesson 1: Staying Updated with SEO Changes and Google Algorithm Updates * Lesson 2: Common SEO Mistakes and How to Avoid Them * Lesson 3: White-Hat, Black-Hat, and Gray-Hat SEO Techniques * Lesson 4: Building a Long-Term SEO Strategy Module 8: Advanced SEO Topics * Lesson 1: SEO for Local Businesses (Local SEO) * Lesson 2: International SEO Best Practices * Lesson 3: Video SEO and Visual Content * Lesson 4: Voice Search Optimization * Lesson 5: Future of SEO: AI, Machine Learning, and Search
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