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Mastering the Essentials for Better Visibility An online presence can make or break a business, understanding the basics of SEO has never been more crucial. SEO Simplified is your practical guide to navigating the fundamentals of search engine optimisation without the overwhelm. Designed for beginners and seasoned marketers alike, this book breaks down the essential elements of SEO into clear, actionable steps that anyone can follow. Covering everything from on-page optimisation and technical SEO basics to the importance of content quality and user experience, SEO Simplified empowers you to take control of your website's visibility. Learn how to improve your rankings, attract more relevant traffic, and build a strong online foundation-all without the complexity often associated with SEO. Written by experienced industry professionals, this book combines tried-and-tested learnings with real-world examples, making it easier than ever to boost your website's performance. Whether you're a business owner, a marketing professional, or simply curious about SEO, SEO Simplified is your go-to resource for achieving measurable results. Your Practical Guide and Companion This book is designed to be more than just a reading experience. Use it as a standalone guide or as a hard-copy companion to our SEO Simplified online course. Each chapter provides actionable steps that empower you to implement SEO best practices directly on your website, turning your learning into real-world results. For those looking to take their skills further, completing the SEO Simplified online course offers the opportunity to achieve CPD certification. This book equips you with everything you need to excel in the course, gain CPD-accredited certification, and elevate your professional credentials.
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