Thomas Fischer, Heiko Gebauer, Elgar Fleisch

Service Business Development

• Gebundenes Buch

Produktbeschreibung

A thorough overview of the strategies available for value creation through service business development.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 320
• Erscheinungstermin: 24. Mai 2012
• Englisch
• Abmessung: 235mm x 157mm x 22mm
• Gewicht: 618g
• ISBN-13: 9781107022454
• ISBN-10: 1107022452
• Artikelnr.: 35116449

Autorenporträt

Thomas Fischer has been a research associate at the Institute of Technology Management at the University of St Gallen. His research interests lie in service business development, service innovation and the internationalization of the value chain in manufacturing companies. He completed his Ph.D. in 2010.

Inhaltsangabe

List of figures
List of tables
List of exhibits
List of abbreviations
Acknowledgements
Research activities
Publication acknowledgements
1. Introduction
2. Basic concepts of service business development
3. Dynamic capabilities for service business development
4. A case study: using the exploitation approach to develop a service business
5. A case study: using the exploration approach to develop a service business
6. Developing service business via the exploitation approach
7. Configurations of service strategies and operational capabilities supporting the exploitation approach
8. Network perspective
9. International aspects of service business development
10. Service business development for small and medium suppliers
11. Service business development in small and medium OEMs
12. Summary
Bibliography
Index.