Erdener Kaynak

Service Industries in Developing Countries

• Gebundenes Buch

Produktbeschreibung

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

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Produktdetails

• Verlag: CRC Press
• Seitenzahl: 114
• Erscheinungstermin: 11. November 2004
• Englisch
• Abmessung: 219mm x 153mm x 14mm
• Gewicht: 290g
• ISBN-13: 9780714632919
• ISBN-10: 0714632910
• Artikelnr.: 21079157

Autorenporträt

Erdener Kaynak is Visiting Professor of Marketing and International Business at the Chinese University of Hong Kong.

Inhaltsangabe

Chapter 1 Service Industries in Developing Countries: A Conceptual
Framework and Analytical Insights, Erdener Kaynak; Chapter 2 Marketing
Research for Services in Developing Countries: The Use of Unidimensional
and Multidimensional Scaling, Naresh K. Malhotra; Chapter 3 The Financial
Markets Approach to Economic Development in LDCs, Gordon F. Boreham;
Chapter 4 Tourism Marketing in a Developing Economy: Frequent and
Infrequent Visitors Contrasted, Erdener Kaynak, Yavuz Odabasi, Alican
Kavas; Chapter 5 Government as Service Industry: A Grenadian Case Example,
Lionel A. Mitchell; Chapter 6 International Business Negotiations A
Turn-Key Project, Pervez N. Ghauri; Chapter 7 New Delivery Technologies and
the Globalisation of the Television Programming Industry: The Marketing of
Indian Films and Television Programmes in Canada, Colin Hoskins, Stuart
McFadyen; Chapter 8 Temporal and Regional Differences in Image of a Tourist
Destination: Implications for Promoters of Tourism, Chow Hou Wee, Ali N.
Hakam, Evangeline Ong;