J. Teboul

Service Is Front Stage

Positioning Services for Value Advantage

• Gebundenes Buch

Produktbeschreibung

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• INSEAD Business Press
• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-230-00660-7
• 2006
• Seitenzahl: 172
• Erscheinungstermin: 29. September 2006
• Englisch
• Abmessung: 242mm x 164mm x 19mm
• Gewicht: 410g
• ISBN-13: 9780230006607
• ISBN-10: 0230006604
• Artikelnr.: 22223555

Autorenporträt

JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.

Inhaltsangabe

Toward a New Definition of Services Services: The Front-Stage Experience The Service Triangle The Service-Intensity Matrix Finding and Keeping the Fit The Three Movements of Quality Balancing Supply and Demand From Industrial to Professional Services Managing the Change Process Conclusion