Service Quality & Customer Satisfaction - Kumar, Kuldeep;Rai, R.S;Dugar, Anurag
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Digitalization and automation have created unlimited dependencies on the services provided by the telecom industry. There has been an elevation in calling, texting, gaming, and internet-related applications with dependencies on telecom services.To acquire a market share, the operators offer their services at a competitive price and value-added services. To sustain a highly competitive market, service providers must continuously work on service quality improvement to continually achieve customer satisfaction. This book focuses on finding the implication of the components such as quality of…mehr

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Produktbeschreibung
Digitalization and automation have created unlimited dependencies on the services provided by the telecom industry. There has been an elevation in calling, texting, gaming, and internet-related applications with dependencies on telecom services.To acquire a market share, the operators offer their services at a competitive price and value-added services. To sustain a highly competitive market, service providers must continuously work on service quality improvement to continually achieve customer satisfaction. This book focuses on finding the implication of the components such as quality of service, value offer, customer satisfaction, and customer loyalty with reference to the services provided by the telecom operators in India. Here it also emphasizes the assessment of each of these components' value in driving customer satisfaction towards particular operators and finding out which one of them is most crucial. Also it focuses on to find the relationship between customer satisfaction and the specific factors of service quality attributes, customer value, or customer loyalty for Indian telecom operators.
Autorenporträt
Dr. Kuldeep Kumar-Teaching Experience 3 years. Dr. Ashok Kumar (Teaching & Research Experience 25 years) 41 research articles published in different national and international reputed journals for the global researchers. The area of research of both the authors is Fly ash use, Nitrogen fixation, allelopathy and stress physiology of legumes.