Service Quality of Nigeria's Health Insurance Scheme - Oparah, Promise Chika
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The paradigms of service quality have featured in many services marketing studies and to date, researchers have confined their research on understanding consumer's perception of service quality to consumers' perspective, without the opinion of the service providers. This book focuses on the consumers' expectation and perception of the service quality of the National Health Insurance Scheme's healthcare Providers (HCPs). The objectives were to identify the service gaps between consumers' expectation and perception using the modified SERVQUAL model based on 22 statements of five dimensions and…mehr

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Produktbeschreibung
The paradigms of service quality have featured in many services marketing studies and to date, researchers have confined their research on understanding consumer's perception of service quality to consumers' perspective, without the opinion of the service providers. This book focuses on the consumers' expectation and perception of the service quality of the National Health Insurance Scheme's healthcare Providers (HCPs). The objectives were to identify the service gaps between consumers' expectation and perception using the modified SERVQUAL model based on 22 statements of five dimensions and to evaluate HCPs perceptions of consumers' expectation of healthcare service delivery.
Autorenporträt
Dr. Promise Chika Oparah,a Senior Lecturer in the Department of Marketing,Nnamdi Azikiwe University, Awka, Anambra State, received his bachelor and master's degrees at Abia State University, Uturu, both in Marketing. He obtained PhD in Marketing at Ebonyi State University, Abakaliki, Nigeria. He is published in many journal articles.