Service Quality - Edwin, Benjamin Owusu
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Today¿s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment ¿lashing out at those that don¿t. Take heart: Old-fashioned customer service is what you need to build the kind loyal customer base that allows you to survive¿and thrive. This book spells out strategies for success.

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Produktbeschreibung
Today¿s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment ¿lashing out at those that don¿t. Take heart: Old-fashioned customer service is what you need to build the kind loyal customer base that allows you to survive¿and thrive. This book spells out strategies for success.
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Autorenporträt
Benjamin Owusu Edwin is a business professional and a service quality fanatic who lives in Johannesburg, South Africa. In addition to this publication, he is researching on other areas of service quality. He has presented in international scientific conferences and continues to add to existing knowledge in service quality iimprovement.