Service Quality - Grönroos, Christian; Publishers, Vibrant
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Dive deep into the principles of Service Quality with this authoritative volume by Christian Grönroos, a globally acclaimed scholar in service marketing. This book explores the intricacies of delivering exceptional service experiences, focusing on creating value for customers and fostering lasting relationships. Grönroos combines academic rigor with practical insights to illustrate how businesses can measure, improve, and sustain service quality in competitive markets. Through real-world examples and groundbreaking concepts such as the service-profit chain and relationship management, this…mehr

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Produktbeschreibung
Dive deep into the principles of Service Quality with this authoritative volume by Christian Grönroos, a globally acclaimed scholar in service marketing. This book explores the intricacies of delivering exceptional service experiences, focusing on creating value for customers and fostering lasting relationships. Grönroos combines academic rigor with practical insights to illustrate how businesses can measure, improve, and sustain service quality in competitive markets. Through real-world examples and groundbreaking concepts such as the service-profit chain and relationship management, this book offers actionable strategies for companies striving to differentiate themselves through superior service. Whether you're a business leader, a student of marketing, or a professional in the service sector, this essential work equips you with the knowledge to innovate and excel in service quality management. Unlock the potential of your organization by understanding the power of exceptional service delivery-get your copy today and stay ahead in the evolving world of customer-centric businesses.
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Autorenporträt
Christian Grönroos is EMERITUS Professor of Service and Relationship Marketing at Hanken School of Economics, Finland. He is initiator and Past Chair of the Board of the research and knowledge center, Centre for Relationship Marketing and Service Management (CERS), of this business university. He holds a Honorary Docorate at Åbo Akademi University, Finland.