Services marketing management. an international perspective. - Kasper, Hans
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Building on the strengths of the earlier edition, the Second Edition of Services Marketing Management illustrates how to manage a market-oriented service organization and deliver excellent service quality. The book discusses the four new types of services as well as a new classification of services. With numerous examples that illustrate key points in the text, the book sheds light on services marketing management in both a national and international context, including the latest developments in Europe, North America, and Australasia.

Produktbeschreibung
Building on the strengths of the earlier edition, the Second Edition of Services Marketing Management illustrates how to manage a market-oriented service organization and deliver excellent service quality. The book discusses the four new types of services as well as a new classification of services. With numerous examples that illustrate key points in the text, the book sheds light on services marketing management in both a national and international context, including the latest developments in Europe, North America, and Australasia.
Autorenporträt
Hans Kasper is Professor of Services and Retail Management at Maastricht University and Director of Etil bv.

Piet van Helsdingen is Lecturer of Services Marketing at the Vrije Universiteit and a management trainer and consultant on service concepts in Amsterdam.

Mark Gabbott is Professor of Marketing, Head of the Department of

Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.